Do you want better results from your sales channels? Here is how!
Sales channels are playing a growing role in building cloud business. The latest Softletter100* survey shows more than 53% of cloud companies are using Partners and the channel ARR is growing quickly in-line too. This applies equally to born in the cloud companies and those on a transition from conventional custom and on premise solutions
The reasons are clear too sales channels can both provide extended coverage in new markets and geographies and also deliver a better profitability. With many Cloud companies spending up to 30% of revenue as a cost of sale this is very significant area for improvement
This channel movement provides cloud companies with both opportunities and challenges. In all these phases of the Partner lifecycle you need to optimize performance. The good news it that the lifecycle has a multiplier effect so small improvements have a large cumulative impact on revenue. Learn how the combination of Partner Portfolio Management apps supported by our consulting and training services deliver typically 30% results improvements!